Steve jobs biography is the legendary plan for New media marketing

Article by Kitty Lily

“Steve jobs is a legend, and the book we also need to make legend.” In specially designed for the Steve jobs biography, “the gro

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up was established seminar, zhongxin press President to make such a decision, and the project group named” legend “project team.

Before and after listing, “Steve jobs biography of the strong performance of also do make zhongxin press be pleasantly surprised. Before listing, “Steve jobs preach” of the pre is beyond dangdang, excellence and the expectations of the shop, never sell books all of the book on the outdoor campaign in order to put up billboards, and giving away free T-shirt to account users, just online book channel SuNingYi purchase nets on the home page for the book on the promotion, fast bag nets is decided to oct. 24 all products going frame, on the same day only sell a book: “Steve jobs preach”. Listed, unable to find the book is expected to break through the sales record, the entity bookstore was even sell break goods.

Steve jobs while once said, “to live is to change the world,” in his death, the description of his life story book the same impact on the world.

Press from media marketing

From the beginning, zhongxin press is determined to this and past not the same heavyweight books from the typical media marketing made. “That is, I be become the Steve jobs biography,” the source of information release.” Zhongxin press people responsible for the marketing KongYan told the China news publishing news reporter, therefore zhongxin press into the hundreds of people’s strength.

In addition to conventional marketing outside, citic publishing house and a series of network media cooperation in depth. September 21, at sina.com press for the Steve jobs biography, “applied for Steve-jobs. Weibo.com sole domain name, in sina micro bo set the enterprise version of” jobs official biography “accounts, and added the authentication. At present, the micro bo account has 30000 fans DuoRen, and fans interaction widely, “little bo was as customer service”, KongYan is laughing to say to the reporter.

Starting that day, press the micro bo in sina “the Steve jobs preach” start “micro interview activity, zhongxin press chief editor, deputy chief editor YanXiangDong pan yue in micro blog and net friend interaction, talked about the book’s publication processes and the story behind.

Tencent also developed specifically for the Steve jobs preach “set up a domain name for Steve-jobs. Qq. Com’s official website, and opened the official micro bo, listed in books, before the introduction of ShuZhai for books, various promotional activity spare no effort. In addition, the huge whale nets set up Steve-jobs. The top100. Cn music theme of the page, release the music with jobs, best actor set up Steve-jobs. Youku.com video theme page of jobs, jobs video zone was established.

“So this book will become the nation’s focus.” KongYan talked about, from the effects on look, “Steve jobs biography,” has become the global synchronization operation of a typical book.

The shop is expected to break the record

“Dangdang network in domestic book business has to do 12 years history, it possesses 630000 kinds of books and audio and video products, the book reservation time is the longest.” Dangdang network of sources told the China news publishing news reporter, October 24, 10000 copies in first dangdang network all sold, the 400 edition of set limit to send T-shirt in 11 o ‘clock on the morning is sold out. And after the open to booking, has had more than 100000 total sales of this. “From the sales data to see,” Steve jobs zhuan “is expected to after harry potter bestsellers such as sales.” This person said.

Excellent nets is talking about, this book sales “very very good”, has created the web site looking under biography books sales record. In a jobs after death, outstanding made a book about the project with jobs, sales DuoZhong 20 as books and jobs, “project appear even within the sweeps money buy method, users of the 20 DuoZhong all bought, among them,” alive for changing the world “once appear break goods phenomenon”. According to information, sell well and the Steve jobs preach “.

Jingdong mall, SuNingYi purchase, fast bag and other network bookstore also recommend the Steve jobs preach “, from the online user comment number can see, “Steve jobs preach” user review number is far far higher than other books. In addition, the network bookstore sales “Steve jobs preach” paperback edition prices are 51 yuan, and the book’s official pricing for 68 yuan.

About the Author

Kitty Lily a professianl writer it provides the high quality products, such as Silicone Buttock Manufacturer, Silicone Baby Bottle, Silicone Cake Molds, and many more.

Use and distribution of this article is subject to our Publisher Guidelines
whereby the original author’s information and copyright must be included.

Kitty Lily a professianl writer it provides the high quality products, such as Silicone Buttock Manufacturer, Silicone Baby Bottle, Silicone Cake Molds, and many more.












Use and distribution of this article is subject to our Publisher Guidelines

whereby the original author’s information and copyright must be included.

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